IKEA opens to huge crowds and celebration | CLT Blog
IKEA opens to huge crowds and celebration

IKEA opens to huge crowds and celebration

Posted on 19 Feb 2009 by Justin Ruckman

video: Justin Ruckman, watch this video on Vimeo

IKEA’s grand opening yesterday morning brought a huge crowd out with a lot of enthusiasm. The festivities included a children’s choir, a Swedish men’s a cappella group, speeches by Pat McCrory and the president of Ikea USA, and the sawing in half of a ceremonial log.

We’re a little impressed with how quickly the Observer got a similar video recap post up, so we feel obliged to link to theirs as well. But ours has a funky track by famous Swedish electronic jazz duo, Koop. So there’s that.

Tons of photos below the fold.

photos: Matthew Tyndall, view these photos on Flickr

Comments

  1. Steve Sherron 19 Feb 2009 at 5:14 PM

    I enjoyed the video but as hard as I try, I just don’t get it. I can’t comprehend an opening of a furniture store to have this effect on people. Thanks for covering it. I’ll show the video to my wife who really, really wanted to go.

  2. Alison M. 19 Feb 2009 at 9:44 PM

    The first time I went to an Ikea it was like a religious experience. And you can’t understand it until you’ve been yourself. Then you’ll spend an inordinate amount of time trying to “convert” your friends!